The Electronics Brief is a small, independent publication for people who design, buy and build electronics in the UK. This page sets out how we choose stories, how we write and check them, and what happens when we get something wrong.
The Electronics Brief is published by Pippins Group Ltd. Overall editorial responsibility sits with the founder and publisher, James Creber, and every article is approved by an editor before it goes live.
We watch manufacturers, distributors, standards bodies, trade organisations and official data every working day. Most of it doesn't make the cut. A story runs when it changes something for an engineer or a buyer: a part worth knowing about, a lifecycle notice, a shift in supply, a rule that affects what can ship.
Every news story links to its primary source, normally the company's own announcement or the official document. Where we use more than one source, they're numbered at the foot of the article. We don't run rumours or rely on unnamed sources.
We use AI tools to help with the legwork: scanning announcements, pulling facts out of source documents and producing first drafts. Nothing goes live until an editor has checked it against its sources and approved it. AI doesn't decide what we cover, and we never use it to make up quotes, figures or images.
Anything a company has paid for is labelled Sponsored and names the sponsor. Tech Updates are technical pieces based on material supplied by manufacturers, and they're labelled as Tech Updates. Advertisers don't see or approve news coverage before it's published, and buying advertising doesn't buy coverage.
Where we can, we use official images from the company concerned. Otherwise we use licensed stock or Creative Commons photos, credited under the image and marked as illustrative when they don't show the actual product.
We check every job listing against the employer's own vacancy page before it goes live, and recheck it regularly. Roles that close or disappear come down.
If we get something wrong, tell us at press@electronicsbrief.com or through the contact page. We'll fix it quickly, and where the error mattered we'll add a note to the article saying what changed and when.